| 摘要: |
| 微博作为一种新兴媒体,空前扩大了大众话语权、瞬间诱发了信息爆炸、极大促进了信息透明、强力突出了草根性。微博的上述传播特征,对马克思主义的传播既有积极作用又有消极影响。微博视域下推动马克思主义传播的策略应包括:解决人民群众关心的现实问题,为马克思主义传播夯实群众基础;整合新媒体信息资源,创建微博理论传播的新模式;加强网络道德和法律宣教,优化马克思主义传播的微博生态;强化高校的育人和文化传播功能,服务马克思主义的微博传播。 |
| 关键词: 微博 新媒体 马克思主义传播 策略 |
| DOI： |
| 分类号:G210.7 |
| 基金项目:教育部人文社会科学研究专项任务项目(10JD710006) |
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| Analysis of the Spread of Marxism Under Micro-blog |
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ZHAO Fuke, LI Yongjian
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(College of Marxism, Shandong University of Finance and Economy, Jinan, Shandong 250014, China)
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| Abstract: |
| As a new medium, the micro blog expands popular discourse greatly, induces the information explosion instantly, contributes to the transparency of information greatly, highlights the grassroots strongly. The characteristics of micro blog have both positive and negative effects on the spread of Marxism. Micro blog sight to promote the spread of Marxism strategy should include resolving the practical problems of masses, which consolidates the mass foundation, integrating new media information resources, which creates a new the micro blog theory spread mode, strengthening the network of moral and legal mission, which optimizes the ecology of Marxism spread, and strengthening university education and cultural transmission function, which serves the micro blog Marxism spread. |
| Key words: Micro blog new media the spread of Marxism strategy |
