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基于SWOT-AHP模型的胜利油田绿色发展战略研究
李宏勋,周峰
(中国石油大学 经济管理学院,山东 青岛 266580)
摘要:
低碳经济对石油企业既是机遇也是挑战,低碳经济下胜利油田必须实施绿色发展战略,履行社会责任。通过构建SWOT-AHP模型得出:胜利油田实施绿色发展战略的外部机遇较大,自身的劣势较明显,应该采取劣势、机遇相结合的调整战略。具体来说,胜利油田应该实施绿色成长战略以及绿色品牌战略,重视天然气的开发,提高天然气产量;进行战略结构调整,淘汰落后产业;重视产品质量,促进油品质量升级;树立绿色企业形象,加强设备更新,消除环保隐患;处理好油田开发与节能减排的矛盾;重视对建设项目的监督管理。
关键词:  SWOT  AHP  胜利油田  低碳经济  绿色发展战略
DOI:
分类号:F205;F407.22
基金项目:国家社会科学基金项目(12BJY075);中央高校基本科研业务费专项资金资助项目(15CX08012A)
Research on Green Development Strategy of Shengli Oilfield Based on the SWOT-AHP model
LI Hongxun, ZHOU Feng
(School of Economics & Management, China University of petroleum, Qingdao, Shandong 266580,China)
Abstract:
Low carbon economy is both opportunity and challenge to petroleum enterprises. Shengli Oilfield must implement green development strategy to fulfill social responsibility. SWOT-AHP model is constructed to analyze the green development strategy of Shengli Oilfield. Shengli Oilfield has external opportunities and obvious disadvantages in green development strategy, so it should adopt adjustment strategy of fight strategies. It should implement the strategy of green growth and green brand strategy. In particular, it should take great importance to the development of natural gas, improve the production of natural gas and eliminate the backward industry. At the same time, it should attach great importance to product quality to upgrade product quality; set up green enterprise image, update equipment; coordinate the relationship between oilfield development with energy conservation and emissions reduction; strengthen the supervision and management of construction projects.
Key words:  SWOT  AHP  Shengli Oilfield  low carbon economy  green development strategy