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社区居民旅游公平感知与旅游参与、旅游收益的结构关系——以崂山风景区为例
柴寿升,张道远,郑玮
(中国海洋大学 管理学院,山东 青岛 266100)
摘要:
实现社会公平正义日益成为当前国家建设的首要目标,旅游产业发展中公平的呼声也日趋高涨。利用结构方程模型探究旅游公平感知与社区旅游参与、旅游收益间的关系发现,社区居民旅游公平感知受旅游参与和旅游收益的直接影响以及旅游参与通过旅游收益所产生的间接影响。在结构模型中,旅游收益具有中介变量的性质,社区旅游参与对旅游公平感知具有正向影响,经过中介变量的转换后,影响效果更为显著。
关键词:  社区旅游参与  社区旅游收益  旅游公平感知  结构方程
DOI:
分类号:F590.8
基金项目:山东省自然科学基金项目(ZR2014GM007)
A Research on the Structural Relationship among Community Residents Perception of Tourism Equity, Tourism Participation and Tourism Revenue —— Taking Laoshan Scenic Area as an Example
CHAI Shousheng, ZHANG Daoyuan, ZHENG Wei
(School of Management, Ocean University of China, Qingdao, Shandong 266100, China)
Abstract:
In recent years, to realize the social equity and justice is increasingly becoming the primary aim in our national construction, and there is a growing voice for tourism equity. The exploration of the relationship between community participation, tourism income and tourism justice perception by using structural equation model shows that the tourism equity perception has three resources:direct influence of community participation and tourism income, indirect influence produced by community participation through tourism income. In this structure, tourism income has the nature of intermediary variables. Although community participation has a positive effect on perceived tourism equity, the indirect effect will be more pronounced by tourism income after the conversion of the intermediary variables.
Key words:  community participation in tourism  community tourism income  tourism equity perception of community  structural equation