| 摘要: |
| 在能源转型的背景下,能源企业的发展面临诸多挑战。能源企业的身份建构是企业提高自身竞争力的重要环节,但其重要性常被忽略。因此,基于评价理论的态度系统,以语用身份论作为分析框架,研究中国石油天然气集团有限公司官方网站新闻报道中的语用身份建构具有重要意义。研究表明:新闻报道建构了四种语用身份,态度资源的运用呈现不平衡的分布状态。通过探究能源企业语用身份建构及态度资源的运用,以期对树立能源企业良好形象、增强中国能源实力有所帮助。 |
| 关键词: 能源企业 中国石油 语用身份建构 态度系统 |
| DOI：10.13216/j.cnki.upcjess.2020.05.0004 |
| 分类号:F426.2;H136 |
| 基金项目:中央高校基本科研业务费专项资金资助项目(19CX04039B) |
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| A Study of the Pragmatic Identity Construction of Energy Enterprise from the Perspective of Attitude System |
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SUN Xiuli,WANG Min, HE Xinying
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(School of Foreign Studies, China University of Petroleum(East China), Qingdao, Shandong 266580, China)
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| Abstract: |
| In the background of energy transformation, energy enterprises are faced with numerous challenges. The identity construction of energy enterprise is a significant part in enhancing its competitiveness. However, its importance is often underestimated. So, based on the attitude system of appraisal theory, this paper uses the pragmatic identity theory as the analytical framework to study the pragmatic identity construction of China National Petroleum Corporation in the news reports on the official website. It indicates that news reports construct four kinds of pragmatic identities and that the use of attitude resources presents an unbalanced distribution. The research explores the pragmatic identity construction of energy enterprise and the use of attitude resources, with a view to helping set up good image of energy enterprise and enhance China 's energy strength. |
| Key words: energy enterprise China National Petroleum Corporation pragmatic identity construction attitude system |
