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基于企业竞争优势的价值链生态重组的路径分析
喻宏伟,齐振宏,徐为
(华中农业大学 经济管理学院,湖北 武汉 430070)
摘要:
随着经济的发展,传统的线性经济发展模式的弊端日益显现。经济的发展日益受到资源、环境、人口等因素的约束。以物质、能量、信息的闭环流动为特征的循环经济作为一种新的经济发展模式逐渐成为新世纪经济发展的潮流,而实施循环经济的主体则是在市场激烈竞争中的企业。企业实施生态价值链重组有助于提升企业竞争优势。
关键词:  生态价值链  生态重组  竞争优势
DOI:
分类号:F270
基金项目:湖北省社科基金项目(2007066);湖北省教育厅重点项目(D200605001);湖北省教育厅人文社科项目(2006y046)
Gaining and Maintaining Competitive Advantage of Enterprise through Ecological Value Chain
YU Hong wei, QI Zhen hong, XU Wei
(College of Economics Management, Huazhong Agricultural University, Wuhan, Hubei 430070, China)
Abstract:
With the advancement of economy, the disadvantage of traditional linear type development has been shown. Natural resources and population have put on dramatic pressure and constraints on economic development. Circular economy which characterizes itself as closed loop of material, energy as well as information has become more and more popular in the 21st century. However, it is the enterprise that plays the principal role in carrying out this practice in highly competitive market economy. This article endeavors to illustrate that ecological value chain contributes to fostering of responsibility, learning, culture, innovation and interaction, thus gaining competitive advantage. Finally, the author provides a case of Guangzhou Honda Company carrying out the practice of recycling economy in its business operation and analyzes the case.
Key words:  value chain  ecological value chain  competitive advantage