| 摘要: |
| 随着科技的不断进步,相对于校报、校园广播、校园电视等传统媒体来讲,以网络和手机为代表的新媒体技术作为崭新的传播媒体已广泛渗透到校园生活的方方面面,给大学生思想政治教育工作带来了新的机遇和挑战。高校思想政治工作者应正确认识校园新媒体,提高运用校园新媒体开展工作的能力,充分发挥新旧校园媒体的综合效应,建立健全领导组织机制,加强校园网络文化建设,提高大学生的新媒体媒介素养,通过整合高校思想政治教育工作资源,构建大学生新媒体思想政治教育平台,掌握校园新媒体环境下进行思想政治教育的主动权。 |
| 关键词: 校园新媒体 高校思想政治教育 途径 |
| DOI： |
| 分类号:G641 |
| 基金项目:2010年厦门市三爱调研课题(B610076) |
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| Approach Innovation of College Ideological and Political Education under the Background of Campus New Media |
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ZHANG Yongting
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(Institute of Physical Education, Jimei University, Xiamen, Fujian 361021, China)
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| Abstract: |
| With the rapid improvement of science and technology, new media technology represented by network and cell phones has surpassed the traditional media such as campus newspaper, broadcast and television and affected every aspect of life on campus. Under its influences, college ideological and political education is facing both opportunities and challenges. As a result, college ideological and political education workers should have a correct understanding on campus new media. They should improve the ability of applying new media to their work so as to integrate the comprehensive effect of both traditional and new media. Leadership regime should also be established and perfected. Campus cyber culture should be built to strengthen the media literacy of the college students. Only by integrating the resources of college ideological and political education work and building a platform of ideological and political education via new media can the initiative of college ideological and political education under the background of campus new media be gained. |
| Key words: campus new media college ideological and political education approach |
