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环保企业市场竞争力评价方法与应用
高明,陈艳
(福州大学 公共管理学院,福建 福州 350108)
摘要:
环保企业市场竞争力的影响因素体现在企业效益、企业发展、企业技术以及企业环境四个方面。综合考虑这四个方面的因素,可构建环保企业市场竞争力的指标体系,通过熵值法对指标体系赋权,进而对环保企业的市场竞争力进行评价和剖析。实例分析结果表明,该评价方法能够客观地反映企业竞争力的真实情况,在实际应用中具有可行性。
关键词:  环保企业  市场竞争力  指标体系  熵值法
DOI:
分类号:F272.5
基金项目:福建省科技厅项目(2012R0046)
Evaluation Methods and Application of Environmental Protection Enterprises Market Competitiveness
GAO Ming, CHEN Yan
(College of Public Administration, Fuzhou University, Fuzhou, Fujian, 350108, China)
Abstract:
The influencing factors of environmental protection enterprises market competitiveness are reflected in the four areas of enterprise efficiency, enterprise development, enterprise technology and enterprise environment. Considering these four factors, this article builds index system of environmental protection enterprises market competitiveness, empowers the index system through entropy method, and then evaluates and analyzes the single environmental protection enterprise market competitiveness. The purpose is to provide benchmarking information and perspective about how to enhance environmental protection enterprise competitiveness.
Key words:  environmental protection enterprise  market competitiveness  index system  entropy method