| 摘要: |
| “微时代”新媒体对人们的思想意识形态造成了潜移默化的影响,其随意性、快捷性、信息混杂性等特征对高校新闻宣传工作提出了挑战。高校应当充分利用“微时代”下微媒体、新媒体的优势,紧跟时代发展步伐,树立新媒体宣传理念,把握传播特点,建立专业化宣传平台,整合新旧媒体资源,建立一体化宣传体系,同时要加强团队的微媒体素养,构建立体宣传团队,完善应急机制,提高快速反应能力,为高等教育的改革发展创造良好的舆论空间。 |
| 关键词: 微时代 新媒体 高校 新闻宣传 |
| DOI： |
| 分类号:G641;G214 |
| 基金项目: |
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| The Challenges and Strategies of News Propaganda of Universities in the "Micro-era" |
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LIU Jishun, WAN Yu, ZHANG Gaofei
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(Propaganda Department of the Party Committee, China University of Petroleum, Qingdao , Shandong 266580, China)
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| Abstract: |
| The new media in the "Micro-era" has been making an ever-increasing influence on our ideology and challenging the news propaganda of universities with its casualness, convenience and hybridity. Under the circumstances, universities should take full advantage of the new media and micro-media and keep up with the times. With ideas and characteristics of new media, they should, on the one hand, integrate the traditional and new media resources together, and establish a unified system of propaganda work and on the other hand, put more emphasis on the micro-media literacy and build an actual propaganda team. Through all these strategies, universities will enhance their responsiveness with improved emergency mechanism so as to create a favorable opinion space for higher education reform and development. |
| Key words: Micro-era new media universities news propaganda |
