| 摘要: |
| 本科生源竞争力反映了高校在本科招生过程中对生源的吸引力,体现了一所高校的综合实力和发展潜力,决定着高校的生源质量和长远发展。高校生源竞争力受多种因素的共同影响,比如综合竞争力、招生政策、地理位置、就业情况、招生宣传等。提高本科生源竞争力必须大力培育高校的核心竞争力、科学制定招生计划、创新宣传工作、优化自主招生流程、创建生源基地、实行“阳光招生”等。 |
| 关键词: 本科生源竞争力 本科招生 高校核心竞争力 创新宣传 优化流程 |
| DOI：10.13216/j.cnki.upcjess.2017.02.0017 |
| 分类号:G647 |
| 基金项目: |
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| The Strategies of Improving Competitiveness of University Enrollment |
|
YU Meng, YANG Ai 'min, YIN Xing
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(Academic Affairs Office, China University of Petroleum, Qingdao, Shandong 266580, China)
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| Abstract: |
| Competitiveness of university enrollment, which reflects the attraction to the students, shows the comprehensive strength and development potentiality and decides the quality of enrollment and long-term development of a university. Competitiveness of university enrollment is affected by many factors, such as overall competitiveness, enrollment policies, geographical location, employment status, enrollment publicity. Measures to improve the competitiveness of university enrollment include strengthening the university 's core competitiveness, making scientific enrollment plans, innovating the enrollment publicity, optimizing the procedures of independent enrollment, setting up outstanding student source base, implementing just, fair and open enrollment. |
| Key words: competitiveness of university enrollment university enrollment core competitiveness of universities publicity innovation procedure optimization |
