| 摘要: |
| 大数据开启了网络意识形态治理的新时代,为网络意识形态治理开辟了新路径、提供了新范式。同时,大数据的“去人性化”“模糊化”“碎片化”等隐性特征、中国大数据能力不足的现状以及大数据时代治理主体的多元化,也对网络意识形态治理提出了严峻挑战。为此,必须借助大数据,创新网络意识形态传播和表达机制;提升大数据应用能力,充分挖掘大数据应用价值;秉持理性思维,防止对大数据的盲目崇拜。这些是大数据时代网络意识形态治理的应对之策。 |
| 关键词: 大数据 网络意识形态 治理 |
| DOI：10.13216/j.cnki.upcjess.2018.01.0015 |
| 分类号:G20;D641 |
| 基金项目:国家社会科学基金青年项目(14CKS032) |
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| Opportunities and Challenges of Network Ideology Governance in the Big Data Age |
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ZHANG Ruimin
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(College of Marxism, East China Normal University, Shanghai 200241, China)
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| Abstract: |
| Big data opens a new era of network ideology governance, opens up a new path and provides a new paradigm for network ideology governance. At the same time, the "dehumanizing", "fuzzy", "fragmented" and other hidden features of the big data, China 's big data capacity and the change from unified governance subject to multiple ones have raised severe challenges. To this end, we must use big data, change the network of ideological communication and expression mechanism; enhance the ability of big data applications, and fully tap the value of big data applications; uphold rational thinking to prevent the blind worship of big data. |
| Key words: big data network ideology governance |
