| 摘要: |
| 图解这一信息传播形式是在网络时代为满足人们快速阅读的需要而产生的。伴随着十九大的召开,风格、主题各异的“图解十九大报告”一炮走红,这一方面在于图解自身具有图文并茂、直观风趣的传播优势,另一方面也离不开其背后的技术因素、社会因素和心理因素。“图解十九大报告”的走红为网络思想政治教育的载体创新提供了重要启示:既要顺应时代潮流,重视采用图像化叙事传播新内容,又要坚持问题导向,提升教育的针对性、实效性和亲和力。 |
| 关键词: 十九大报告 图解 新时代 网络思想政治教育 载体 创新 |
| DOI：10.13216/j.cnki.upcjess.2018.03.0015 |
| 分类号:G206.3;G41 |
| 基金项目:国家社会科学基金青年项目(17CKS046) |
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| The Carrier Innovation of Network Ideological and Political Education in the New Era:Enlightenment from the Popularity of the "Visual Explanation of the Report of the 19th National Congress of CPC" |
|
AN Jiabao,ZHANG Yu
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(School of Marxism,Tianjin University,Tianjin 300350,China)
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| Abstract: |
| Visual explanation is a form of information communication to meet people 's needs for rapid reading in the Internet age. With the 19th National Congress of the Communist Party of China, "visual explanation of the report of the 19th National Congress of CPC" with different styles and themes became a hit. On the one hand, the visual explanation has its own advantages of communication, such as being illustrated and intuitive. On the other hand, it is closely related to the technical, social and psychological factors behind it. The popularity of "visual explanation of the report of the 19th National Congress of CPC" provides important inspirations for the innovation of network ideological and political education:on the one hand, in keeping with the trend of the times, pay attention to the use of image narration in the dissemination of new content; on the other hand, adhering to the problem-oriented principle, enhance the pertinence and effectiveness of education and affinity. |
| Key words: the report of the 19th National Congress of CPC visual explanation new era network ideological and political education carrier innovation |
