| 摘要: |
| 随着互联网的快速发展,农村电子商务迅速崛起,在"互联网+三农"的趋势推动下,各大电商巨头已进军农村电子商务市场。电商发展给农村地区既带来机遇又带来挑战。当前农村地区普遍存在着互联网应用率低,电商平台建设落后等问题。因此,应借助农村电子商务的发展态势,促进农村信息技术的发展,探索并完善农村电子商务基于"互联网+"以及大数据的发展方向。 |
| 关键词: 农村电商 信息技术 “互联网+” |
| DOI：10.13216/j.cnki.upcjess.2018.04.0004 |
| 分类号:F724.6 |
| 基金项目:国家自然科学基金青年项目(11401585);中国石油大学(华东)高等教育研究课题(GJKT201603) |
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| Study of Informatization Construction of Rural E-commerce Based on the "Internet +" |
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GUO Ningning,XU Ling
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(School of Economics and Management, China University of Petroleum(East China), Qingdao, Shandong 266580, China)
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| Abstract: |
| With the rapid development of the Internet, rural e-commerce rises rapidly. In the trend of "Internet +agriculture", big electric business giants have entered rural e-commerce market. E-commerce brings both opportunities and challenges to the rural areas. At present, there are the problems of less use of the Internet, the backward electric business platform construction, etc. in the rural areas. Therefore, measures shall be taken to promote the development of information technologyand explore the direction of "Internet +" -based rural e-commerce and big data in the rural areas. |
| Key words: rural e-commerce information technology "internet+" |
