| 摘要: |
| 在黄河三角洲高效生态经济区开发的背景下,东营市商业银行开始了跨区域经营的探索。受自身规模实力、管理水平、客户业务范围的限制,跨区域经营面临着巨大的挑战。因此,在经营策略选择上东营市商业银行应以“立足地方经济,服务中小企业”为市场定位,合理选择经营区域,采取直接设立异地分支机构的发展模式,推行差异化市场竞争策略;同时通过完善公司治理结构、加强风险管理、提高创新能力来保证跨区域经营的顺利进行。 |
| 关键词: 城市商业银行 跨区域经营 市场定位 策略 |
| DOI： |
| 分类号:F832.33 |
| 基金项目:东营市社科联重点项目(DSKZ2010-1);中央高校基本科研业务费专项资金资助项目(09CX04072B) |
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| Research on TransRegional Management of Dongying City Commercial Bank |
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HAN Min1, LIU Yang1, ZHANG Xiaodong2
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(1.School of Economics and Management, China University of Petroleum, Dongying, Shandong 257061, China;2.College of Petroleum Engineering, China University of Petroleum, Dongying, Shandong 257061, China)
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| Abstract: |
| With the development of the Highly Efficient Ecological Economic Zone of the Yellow River Delta, Dongying City Commercial Bank is exploring the transregional management. Because of the restrictions of its scale, management level and business scope, interregional business encounters great challenges. Therefore, in transregional management, it needs to set the appropriate market position which is "based on the local economy and serving small and medium enterprises", select reasonable operating regions, set up a model of direct branches in different areas, and implement different market competition strategies. On the other hand, transregional management will be going well by accomplishing the structure of enterprises, strengthening risk management and improving creativity. |
| Key words: city commercial bank transregional management market position strategy |
