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新媒体时代社会主义核心价值观教育与传播的视角转换——以议程设置理论为依据
洪涛,申芳芳
(兰州理工大学 马克思主义学院,甘肃 兰州 730050)
摘要:
社会主义核心价值观是当今中国社会发展的主导思想和价值追求。新媒体时代,信息渠道的扩展为社会主义核心价值观的教育与传播提供了新环境和新机遇,同时也给其带来严峻挑战。议程设置理论是传播学中重要的传播效果理论,将其科学引入社会主义核心价值观教育与传播中具有无可比拟的优势。议程设置理论可为社会主义核心价值观的教育与传播提供理论支撑、引导原则、承载工具、借鉴方法和目标指向,在社会主义核心价值观教育与传播中具有引领作用,有助于提高社会主义核心价值观教育与传播的效率。
关键词:  议程设置理论  社会主义核心价值观  教育  传播
DOI:10.13216/j.cnki.upcjess.2015.03.0016
分类号:G206;G41
基金项目:国家社会科学基金项目(14BKS108)
The Shift of Perspectives in Education and Communication of Core Socialist Values on New Media Age:Based on Agenda Setting Theory
HONG Tao, SHEN Fangfang
(College of Marxism, Lanzhou University of Technology, Lanzhou, Gansu 730050, China)
Abstract:
Socialist core values is the dominant idea and value pursuit of the development of today 's Chinese society. On new media age, with the extending of the information channel, it brings the new environment and opportunity of education and communication of core socialist values, also faced the negative effects and challenge. Agenda setting theory is the important theory of communication effect. In the communication, it would have an unparalleled advantage if it introduced the agenda setting theory in education and communication of socialist core values. Agenda setting theory provides theoretical support, the principle of guiding, carrying tools, reference and goal oriented to education and communication of socialist core values. It has the role of leading on education and communication of the socialist core values, and increases the efficiency of education and communication of core socialist values.
Key words:  the Agenda setting theory  the socialist core values  education  communication