| 摘要: |
| 高校社会捐赠作为一种特殊的现代慈善部类,实质上是高校利益相关者通过捐赠方式参与供给高等教育产品的合作行为。基于理性“社会人”的成本-收益分析,高校及其基金会、政府部门、企业、校友、师生员工、公众媒体等主体以不同的角色、携带不同的资源、怀着不同的意愿诉求,加入高等教育产品供给的“合作圈”。高校对合作收益的创设性生产,高校基金会对合作交易成本的降低,政府部门对合作制度平台的搭建,公众和媒体对慈善合作文化氛围的营造等是扩大“合作剩余”、保持高校社会捐赠“合作圈”长久维系、促进合作者之间实现良性互动的关键因素。 |
| 关键词: 高校 社会捐赠 慈善合作 成本-收益 |
| DOI：10.13216/j.cnki.upcjess.2018.01.0016 |
| 分类号:G646;F224.5 |
| 基金项目: |
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| Research on Operational Mechanism of Social Donation to University: from a Cost-Benefit Analysis Framework of Philanthropic Cooperation |
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WANG Jun
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(Council for Development, Nanjing University, Nanjing, Jiangsu 210023, China)
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| Abstract: |
| Social donation to university, as a special form of modern philanthropy, shows that university stakeholders take part in the collaborative provision of higher education public goods. These relevant subjects including university and educational foundation, government, enterprises, alumni, students, teachers, staff members and the public, play each role to make their decisions of philanthropic cooperative participation with different resources and demands, based on the cost-benefit analysis of rational social being. Philanthropic cooperation in social donation to university can be maintained and promoted mainly by cooperation surplus creating of university, institutional platform building of government, transaction cost reducing of educational foundation and cultural atmosphere gathering of the public and media. |
| Key words: university social donation philanthropic cooperation cost-benefit |
