| 摘要: |
| 山东半岛城市群会展业的发展虽然受到山东省政府的高度重视,并取得了一定成果,但还存在会展龙头城市实力不强,辐射带动作用不明显;集群内部缺乏沟通与协作,重复、盲目办展现象突出;会展组织者实力较弱,企业之间缺乏合作;会展场馆年使用率低,集群内部竞争激烈等现象。山东应借鉴长三角与珠三角的会展合作模式,各城市根据产业优势和会展实力,进行合理的分工与定位,实现差异化发展;集群内部在各个层面展开协作,实现资源的优化配置,会展业实行双核心合作模式。 |
| 关键词: 城市群会展 山东半岛 博弈论 合作模式 |
| DOI： |
| 分类号:F127 |
| 基金项目: |
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| A Study of Cooperation Model of MICE in Shandong Peninsula Urban Agglomeration |
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CAI Libin, LI Ying
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(College of Management, Ocean University of China, Qingdao, Shandong 266100, China)
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| Abstract: |
| Although Shandong Provincial Government pays great attention to the development of MICE in Shandong Peninsula urban agglomeration, and has achieved some results, there are still many problems. It is urgent to break through the dilemma by a reasonable cooperation mode. The article analyses the cooperation basic conditions of Shandong Peninsula urban agglomeration, explores the cooperation model of MICE in Shandong Peninsula urban agglomeration by using game theory and drawing on the cooperation model of the Yangtze River Delta and Pearl River Delta. |
| Key words: urban agglomeration 's MICE Shandong Peninsula game theory cooperation model |
