| 摘要: |
| 孙子文化品牌是齐鲁文化品牌体系的重要组成部分。山东省孙子文化品牌建设的基本思路是:在深入挖掘孙子文化内涵的基础上,明确孙子文化品牌的基本定位;在实现孙子文化资源向孙子文化产品或孙子文化服务转化的基础上,形成孙子文化品牌的丰富载体;在孙子文化资源整合的基础上,通过具体而充实的子品牌项目建设,构建起整体的孙子文化品牌体系;利用现代媒体技术,建设不同类型的孙子文化交流平台,推动孙子文化品牌的有效传播和维护。 |
| 关键词: 山东省 孙子文化 品牌建设 思路 |
| DOI：10.13216/j.cnki.upcjess.2015.05.0015 |
| 分类号:G127 |
| 基金项目:山东省社会科学规划研究项目(11CGLJ06) |
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| The Basic Ideas of Sun Tzu Culture Brand Construction in Shandong Province |
|
YAO Zhenwen
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(Sun Tzu Research Institute, Binzhou University, Binzhou, Shandong 256603, China)
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| Abstract: |
| The brand of Sun Tzu culture is an important component of Qilu culture. The basic ideas of Sun Tzu culture brand construction in Shandong Province are:defining the basic orientation of the Sun Tzu culture brand based on digging connotation of Sun Tzu culture; enriching the carrier of Sun Tzu culture brand based on turning Sun Tzu cultural resources into cultural products and service; building a whole brand system of Sun Tzu culture through specific sub brand construction based on the integration of Sun Tzu cultural resources; building different types of Sun Tzu cultural exchange platform based on using modern media technology so as to promote the effective communication and maintenance of Sun Tzu culture brand. |
| Key words: Shandong Province Sun Tzu culture brand construction basic idea |
