| 摘要: |
| 新时代的文化建设要积极应对社会主要矛盾的新变化,提供高质量的精神产品以满足人民高层次的精神需求,新发展阶段的文化传播更要体现高质量发展的新要求。目前沂蒙精神传播面临着一些问题:传播内容的时代感不够突出；传播方式和手段缺乏整体规划；忽视受众的主体性,缺乏受众影响力。因此,有必要用新时代战疫支援故事丰富沂蒙精神传播内容,凸显新时代特征和“三贴近”原则；加强传播手段的规划设计,建立传媒“中央厨房”；让青年受众更多参与传播过程,增强交互性,凸显青年的主体性。 |
| 关键词: 沂蒙精神 文化传播 传播内容 传播手段 传播主体 |
| DOI：10.13216/j.cnki.upcjess.2021.05.0013 |
| 分类号:G206；D64 |
| 基金项目:山东省社会科学基金项目(18CYMJ11);山东省教育教学改革研究项目(20SJG083)；教育部人文社会科学研究规划项目(21YJA710018) |
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| Challenges of Yimeng Spirit Transmission in the New Stage of the New Era and the Countermeasures |
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LI Na1,2, WANG Meiling3, LI Bingbing2
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(1.School of Philosophy and Social Development, Shandong University, Jinan, Shandong 250100, China;2.School of Marxism, Shandong Management University, Jinan, Shandong 250357, China;3.School of Marxism, Shanghai University of Engineering Science, Shanghai 201600, China)
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| Abstract: |
| The cultural construction of the new era should actively respond to the new changes of the main social contradiction, providing high-quality products to meet people 's spiritual needs. The cultural transmission in the new stage of development should reflect even more the new requirements of high-quality development. At present, Yimeng spirit transmission is faced with several problems:the era characteristics of transmission content is not prominent enough, the transmission methods and means are short of overall planning, and the transmission agency of the audience is ignored and the influence of the audience is accordingly weak. Therefore, it is necessary to update Yimeng spirit transmission content with the support stories in battling COVID-19 epidemic at first, highlighting the era characteristics of Yimeng spirit content and the principle of "Three Closeness". Secondly, it is necessary to strengthen the planning of transmission means and to establish the "central kitchen" of Yimeng spirit transmission production. Thirdly, it is better to change the main body of transmission, that is, to let the younger generation participate in the transmission process, enhancing the interaction of transmission and agency of the younger. |
| Key words: Yimeng spirit cultural transmission content of transmission means of transmission main agents of transmission |
