| 摘要: |
| 随着科技的发展和信息化进程的推进,中国科普工作的方式和内容都在发生巨大的变化,网络化和社会化科普已经成为新时期科普传播的必然要求。因此,对新时期科普传播的现状进行整体把握和脉络梳理也就显得至关重要。通过以“人工智能”在微博中的传播为例探究微博在传播科普内容中所起的作用,并使用大数据对所科普的内容进行分析,对比国外网站推特对“人工智能”内容的探讨,结果表明,微博在科普传播中对青年人群起到关键作用,国内外对于“人工智能”的讨论具有相似性。 |
| 关键词: 科学传播 人工智能 科普微博 |
| DOI：10.13216/j.cnki.upcjess.2021.05.0014 |
| 分类号:G2;N4 |
| 基金项目:国家自然科学基金项目(61379046,71601023,61432001)；西安市科技计划创新基金项目(2016CXWL21) |
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| A Case Study on Artificial Intelligence of Popular Science Communication on Weibo |
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ZHANG Wen1, WANG Qiang1, DU Yuhang2, ZHANG Siguang3
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(1.Research Base of Beijing Modern Manufacturing Development, School of Economics and Management, Beijing University of Technology, Beijing 100124, China;2.TravelSky Technology Limited, Beijing 100029, China;3.Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190, China)
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| Abstract: |
| With the rapid growth of science and technology and information process, the popularization of science in China is undergoing a significant change in the aspects of methods and content,and networking and socialization have become the inevitable requirement. Therefore, it is crucial to grasp the whole situation and context of the science popularization in the new era. This paper aims at studying the role that Weibo plays in popular science communication, with the dissemination of "artificial intelligence" on Weibo as a case. The contents involved in the popularization of the artificial intelligence are analyzed via big data and compared with that in Twitter abroad. The results show that Weibo plays an important role in the popularization of science and that the discussions on artificial intelligence at home and abroad are similar. |
| Key words: science communication artificial intelligence science popularization Weibo |
