| 摘要: |
| 新时代背景下,影视作品作为大众传播媒介在儒家文化传播中具有显著优势,是提升儒家文化对外传播力的有效途径。新媒介传播系统为儒家文化传播提供了新引擎,影视作品创作者可顺应媒体融合大趋势,创新传播形态,丰富传播手段,构建儒家文化对外传播的媒介环境,为传播儒家文化提供更快捷的传播通道。影视作品传播内容是儒家文化传播的基石,作品内容需展现全人类共同价值观,凸显儒家文化的包容性,借助具有现代文化特征的故事表达儒家文化的精神内核,以此来提高国外受众对儒家文化的接纳度。影视作品的价值观是新时代儒家文化传播的灵魂,儒家文化对外传播需在守正创新中坚定文化自信,与中国梦相结合,为构建人类命运共同体贡献力量。 |
| 关键词: 新时代 影视作品 儒家文化 传播力 |
| DOI：10.13216/j.cnki.upcjess.2022.05.0012 |
| 分类号:G125；G206；J992.6 |
| 基金项目:山东省社会科学规划研究项目(20DWJ01) |
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| Boosting the Confucian Culture 's International Communication Capacity through TV and Movies in the New Era |
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HE Demin
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(School of Media and Technology, Liaocheng University, Liaocheng 252000, Shandong, China)
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| Abstract: |
| As a mass media, TV and movies are effective in bolstering the international communication of Confucian culture with their noticeable advantage in the new era. The TV and movie producers should cater to the new media engine of communication, innovating the forms, enriching the means and building the favorable media environment to provide faster, more convenient channels for communication. The contents as the cornerstone of Confucian culture are supposed to unfold the basic human values, highlighting its cultural inclusiveness, showcasing its convictions through narratives with modern characteristics to reach targeted international audience. The values presented by TV and movies serve as the core of Confucian culture in new-era cultural exchanges, whose international communication demands innovation on the basis of what has worked in the past to boost cultural confidence and contributes to human community with a shared future together with the pursuit of Chinese Dream. |
| Key words: new era TV and movies Confucian culture international communication capacity |
