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文旅深度融合的内在机理、基本模式与产业开发逻辑
张胜冰
(中国海洋大学 文学与新闻传播学院,山东 青岛 266100)
摘要:
文旅融合是当下的热门话题,影响着我国文化产业和旅游产业的发展方式。文旅融合的关键是深度融合,不能简单地把两者叠加在一起,而是要通过系统内部的耦合关系促成两者在系统要素上密切关联,产生化学反应。文旅融合的基本模式有原生态文化保护型模式、文化资源开发利用型模式、IP延伸授权型模式、“文化+科技”的娱乐型模式和“文化+地产”的休闲度假型模式等。要做到深度融合,就要遵循注重要素融入、秉承生活真实性、坚持创新性转化、尊重文化发展规律等原则,使其成为文旅融合的产业开发逻辑。
关键词:  文旅深度融合  内在机理  融合模式  产业开发逻辑
DOI:10.13216/j.cnki.upcjess.2019.05.0015
分类号:G124
基金项目:教育部哲学社会科学研究重大课题攻关项目(19JZD036)
The Internal Mechanism, Basic Model and Industrial Development Logic of the In-depth Integration of Cultural Industries and Tourism
ZHANG Shengbing
(College of Liberal Arts, Journalism and Communication, Ocean University of China, Qingdao, Shandong 266100, China)
Abstract:
The integration of cultural industries and tourism is a hot topic at present. It will affect the development mode of China 's cultural industries and tourism. The key to the integration of cultural industries and tourism is deep integration. They cannot be simply superimposed together. Instead, efforts shall be made to promote the close relationship between the two factors in the system through the coupling relationship within the system and produce chemical reactions. The basic modes of cultural industries and tourism integration are as follows:original ecological and cultural protection mode, cultural resources development and utilization mode, IP extension and authorization mode, "culture+technology" entertainment mode and "culture+real estate" leisure and vacation mode, etc. To achieve deep integration, we must follow several important principles, such as focusing on the integration of factors, adhering to the authenticity of life, innovative transformation, respecting the rules of cultural development, and making it the industrial development logic of cultural and tourism integration.
Key words:  in-depth integration of cultural industries and tourism  internal mechanism  integration mode  industrial development logic